Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Walmart Z shop

Year:

2025

Brief

To shift Gen Z's perception of Walmart from a 'basic grocery store' to a 'destination for style.' The goal was to showcase Walmart's hidden gems in Fashion, Decor, and Tech during the Back-to-College season, driving app usage and in-store traffic with the 'Who Knew?' brand platform.

This is where the project description goes. Give an overview or go in depth - what it’s all about, what inspired you, how you created it, or anything else you’d like visitors to know. To add Project descriptions, go to Manage Projects.

SHELF MY STYLE Deck

For Gen Z, back-to-college is about defining their identity. SHELF MY STYLE transforms Walmart from a basic retailer into a creative launchpad by inviting student creators to sell their DIY items on actual Walmart shelves. By pairing these unique creations with Walmart's affordable essentials (Fashion, Decor, Tech), we prove that the perfect style is a mix of Gen Z's creativity and Walmart's value.

SHELF MY STYLE - Case Study

Gen Z creates their own brands online, but they lack a physical stage. This campaign opens Walmart's vast offline infrastructure to these student creators. Watch how we integrate student-made designs with Walmart's inventory to create unique 'Look Sets,' turning every aisle into a showcase of style and proving that Walmart is the essential partner for Gen Z's creativity.

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}